Published 20162016 年出版
Outlier Investor异类投资人
Democratizing Angel Investment Knowledge让天使投资知识走向大众
A practical guide to angel investing that challenges conventional wisdom and provides actionable strategies for success in the early-stage investment landscape.一本天使投资实战指南，挑战传统认知，为早期投资提供切实可行的成功策略。
Overview内容简介
About the Book关于本书
The core premise of "Outlier Investor" is revolutionary yet simple: with experience and modest savings, anyone can become an angel investor. This democratization of angel investing stands in stark contrast to the common perception that angel investing is exclusively for the ultra-wealthy.《异类投资人》的核心命题颠覆却朴素：只要有经验和一笔不多的积蓄，任何人都可以成为天使投资人。这种让天使投资“大众化”的主张，与“天使投资只属于超级富豪”的普遍认知形成鲜明对比。
The book presents a unique investment philosophy developed through over a decade of hands-on experience, with over 300 investments across the mobile internet and technology sectors.本书呈现了一套独特的投资哲学，源自十余年的亲身实践——在移动互联网与科技领域累计完成超过 300 笔投资。
Philosophy理念
Investment Philosophy投资哲学
Small investments with significant resource contributions小额投资，配以大量资源支持
Focus on early engagement with promising startups聚焦于与优质创业公司的早期介入
Founder-centric investment methodology以创始人为本的投资方法论
Long-term partnerships rather than quick exits长期陪伴，而非快进快出
Value-add beyond capital through networking and strategic guidance通过人脉与战略指导，提供资本之外的增值
Lifelong learning and continuous self-iteration终身学习，自我迭代
Notable Endorsements重磅推荐
Praised by China's leading investors and entrepreneurs中国顶尖投资人与企业家联袂推荐
Mike Cai 蔡文胜
Chairman of Meitu Technology美图公司董事长
In the angel investment community, Lijie is truly an 'outlier.' His entry into the investment world was unconventional... his investment strategy, akin to rapid-fire, involves small amounts but many projects, providing more in the way of networking resources than just capital.在天使投资圈里，利杰是个不折不扣的“异类”。他进入投资界的方式就很不寻常……他的投资策略像连珠炮，单笔金额不大但项目众多，提供的更多是人脉资源，而不仅仅是资金。
Haiquan 海泉
Music Producer & Cross-border Investor音乐制作人、跨境投资人
Lijie is not only a diligent angel investor but also an excellent mentor for those new to angel investing. One of his dreams has always been to evangelize the field of angel investing.利杰不仅是一位勤勉的天使投资人，更是天使投资新人的优秀导师。布道天使投资，一直是他的梦想之一。
Lei Jun 雷军
Chairman of Xiaomi Technology小米科技董事长
Chairman of Xiaomi Technology and the founder of Kingsoft Corporation. He is recognized as a renowned angel investor in China, having contributed to the rise of several significant tech startups within the country.小米科技董事长、金山软件创始人。他被公认为中国知名的天使投资人，助力了国内多家重要科技创业公司的崛起。
Bob Xu 徐小平
Co-founder of New Oriental & ZhenFund新东方联合创始人、真格基金创始合伙人
Co-founder of New Oriental Education & Technology Group, a highly respected investor in China, the founding partner of ZhenFund, and is often referred to as the 'Godfather of Chinese Angel Investing' for his pioneering role and significant contributions to the angel investment landscape in China.新东方教育科技集团联合创始人，在中国备受尊敬的投资人，真格基金创始合伙人，因其开创性贡献被誉为“中国天使投资教父”。
Kai-Fu Lee 李开复
Founder of Sinovation Ventures创新工场创始人
A distinguished technologist and entrepreneur, best known for his role as the founding president of Google China. He is the founder of Sinovation Ventures, an influential venture capital firm focused on Chinese technology startups, especially in artificial intelligence.杰出的技术专家与企业家，以谷歌中国创始总裁的身份为人熟知。他是创新工场的创始人——一家专注于中国科技创业公司（尤其是人工智能领域）的重要风险投资机构。
Yang Xiangyang 杨向阳
Former Global Chairman of TEEC原 TEEC 全球主席
The former Global Chairman of the Tsinghua Entrepreneur & Executive Club (TEEC) and Chairman of Resources Investment, is a renowned angel investor in China, known for his extensive experience and contributions to the high-tech sector, especially in biomedicine and information technology.清华企业家协会（TEEC）原全球主席、源政投资董事长，中国知名天使投资人，以其丰富经验和对高科技领域（尤其是生物医药与信息技术）的贡献而著称。
Readers读者
Who This Book Is For本书写给谁
Aspiring Angel Investors有志于做天使投资的人
- Demystifies the process of angel investing揭开天使投资全过程的神秘面纱
- Provides practical frameworks for evaluating startups提供评估创业公司的实用框架
- Offers strategies for portfolio management给出投资组合管理的策略
- Shares insights on negotiation and deal structure分享谈判与交易结构方面的洞见
Entrepreneurs创业者
- Explains the investor mindset解读投资人的思维方式
- Highlights what angel investors look for点明天使投资人到底看重什么
- Provides guidance on effective pitching提供有效路演的指导
- Outlines expectations for partnerships梳理对合作关系的预期
Broader Ecosystem更广阔的生态
- Contributes to China's entrepreneurial landscape助力中国创业生态的发展
- Encourages participation in early-stage investing鼓励更多人参与早期投资
- Promotes knowledge sharing推动知识共享
- Builds stronger communities构建更紧密的社群
Ready to Become an Outlier Investor?准备好成为异类投资人了吗？
Join the democratization of angel investing and discover how anyone can succeed in this rewarding field加入天使投资大众化的浪潮，看看普通人如何在这片沃土上获得成功